the impact of social media marketing on startup customer acquisition in KSA –Assignment -1 (70%): Research proposal –
This is an individual 2,000 word extended research proposal synopsis. A
comprehensive illustration of the proposed project in Masters’ dissertation.
-Assignment -2 (30%): Poster presentation- This is an individual assignment: the poster must include a brief illustration of the
proposed project in any of Masters’ dissertation, consultancy project or management enquiry assignment 1:Using a range of available professional and academic tools, building on the contents of your poster presentation. you are required
to complete your 2,000-word extended research proposal synopsis. A comprehensive illustration of the proposed project in
Masters’ dissertation. Your research proposal must include comprehensive elements of the following:
A. Intro / overview giving background and context in relation to a proposed research project. [20%]
B. Delivery of a summarised literature review and research gaps. [30%]
C. Delivery of the research method to be adopted in the proposed project. [30%]
D. A conclusion providing an overall summary of the key points made and a summing up of what might hope to be
achieved through the proposed project. [20%]. Assignment 2: Outline Brief (30%)
Using a range of available professional and academic tools, you will showcase your poster presentation in your seminar session
in either week 9,10 or 11. The poster must include the following elements:
A. Intro / overview giving background and context in relation to a proposed research project. [10%]
B. Delivery of a summarised literature review and research gaps. [20%]
C. Delivery of the research method to be adopted in the proposed project. [20%]
D. A conclusion providing an overall summary of the key points made and a summing up of what might hope to be
achieved through the proposed project. [10%]
A. Engaging design, use of graphics, images, colour and other design elements to attract the reader. [40%]
Word limits and penalties for assignments
The word count is to be declared on the front page of your assignment and the assignment cover sheet. The word count
does not include:
• Title and Contents page
• Reference list • Appendices • Appropriate tables, figures and illustrations
• Glossary • Bibliography • Quotes from interviews and
focus groups
Please note, in text citations [e.g. (Smith, 2011)] and direct secondary quotations [e.g. “dib-dab nonsense analysis” (Smith,
2011 p.123)] are included in the word count.
If the assignment is within +10% of the stated word limit no penalty will apply.
If the word limit of the individual report exceeds the +10% limit, 10% of the mark provisionally awarded to the assignment will
be deducted. For example: if the assignment is worth 70 marks but is above the word limit by more than 10%, a penalty of 7
marks will be imposed, giving a final mark of 63.
If the word count is falsified, students are reminded that under ARNA regulations this will be regarded as academic
misconduct.
Use of AI in assignment preparation:
Generative AI (GAI) should not be used for your poster or proposal – the use of GAI may be classed as Academic Misconduct.
After submission, assessments will be checked for AI use just as we check for plagiarism.

complete the essay writing
2500 word

60 aud 

Integration paper 1500 words:

Integration Paper

25%

Due: Sunday Week 10

1500 words

 

Instructions

Considering the two modalities (Emotional Focus therapy and Cognitive Behaviour Therapy) taught within this unit, select the approach that most resonates with you and using theoretical

perspectives, provide a rationale for your choice. 

 

Using advanced critical awareness, compare and contrast both theoretical and practical aspects of the modalities, then utilising the framework of assimilative integration, outline an approach that you would consider using in practice. 

Key factors inherent within both theories which you might consider include their respective assumptions and explanations of human nature, psychopathology and the change process.

 

Rationale & Expectations

The purpose of this assessment is to demonstrate mastery in understanding theoretical and practical approaches to

counselling as well as how they are similar and differ. 

 

Students have the opportunity to synthesise theoretical knowledge using an integration framework. 

 

This task meets the following Learning Outcomes:

1. Critically examine the theoretical tenets and practices of two main theories of counselling. 

2. Evaluate the movement towards psychotherapy integration with a view to how this shapes their counselling practice. 

3. Plan how to incorporate integrative counselling theory into their approach to practice.

 

This assignment should be substantiated by reference to the Unit textbook and any other resources the student uses.

 

REQUIRED TEXTS 

Greenberg, L.S. (2015). Emotion-focused therapy: Coaching clients to work through their feelings (2nd ed.). American Psychological Association.

 

Simmons, J. & Griffiths, R. (2018). CBT for beginners (3rd ed.). SAGE.

 

RECOMMENDED TEXTS/BIBLIOGRAPHY

Beck, J.S. (2011). Cognitive therapy: Basics and beyond (2nd ed.). Guilford Press.

Corey, G. (2017). Theory & practice of counseling & psychotherapy (10th ed.). Cengage Learning.

Corsini, R.J., & Wedding, D. (2010). Current Psychotherapies (9th ed.). Brooks/Cole.

Davidson, R.J., & Begley, S. (2013). The emotional life of your brain: How its unique patterns affect the way you think, feel, and live – and how you can change them. Hodder.

Greenberg, L (2017). Emotion-focused therapy (revised edition). APA.

Greenberger, D., & Padesky, C.A. (2015). Mind over mood: Change how you feel by changing the way you think (2nd ed.). The Guilford Press.

Ivey, A.E., Ivey, M.B., & Zalaquett, C.P. (2018). Intentional interviewing and counselling: Facilitating client development in a multicultural society (9th ed.). Brooks/Cole.

Jones, S.L., & Butman, R.E. (2011). Modern psychotherapies: A comprehensive Chris¬tian appraisal (2nd ed.). InterVarsity Press.

McLeod, J. (2018). An introduction to counselling and psychotherapy. (6th edn). Open University Press.

Prochaska, J.O., & Norcross, J.C. (2018). Systems of psychotherapy: a transtheoretical analysis (9th ed.). Oxford University Press.

Sharf, R.F. (2011). Theories of Psychotherapy & Counseling: Concepts and Cases (5th ed.). Brooks/Cole.

Van Bilsen, H., (2013). Cognitive behaviour therapy in the real world: Back to basics. Routledge.