the impact of social media marketing on startup customer acquisition in KSA –Assignment -1 (70%): Research proposal –
This is an individual 2,000 word extended research proposal synopsis. A
comprehensive illustration of the proposed project in Masters’ dissertation.
-Assignment -2 (30%): Poster presentation- This is an individual assignment: the poster must include a brief illustration of the
proposed project in any of Masters’ dissertation, consultancy project or management enquiry assignment 1:Using a range of available professional and academic tools, building on the contents of your poster presentation. you are required
to complete your 2,000-word extended research proposal synopsis. A comprehensive illustration of the proposed project in
Masters’ dissertation. Your research proposal must include comprehensive elements of the following:
A. Intro / overview giving background and context in relation to a proposed research project. [20%]
B. Delivery of a summarised literature review and research gaps. [30%]
C. Delivery of the research method to be adopted in the proposed project. [30%]
D. A conclusion providing an overall summary of the key points made and a summing up of what might hope to be
achieved through the proposed project. [20%]. Assignment 2: Outline Brief (30%)
Using a range of available professional and academic tools, you will showcase your poster presentation in your seminar session
in either week 9,10 or 11. The poster must include the following elements:
A. Intro / overview giving background and context in relation to a proposed research project. [10%]
B. Delivery of a summarised literature review and research gaps. [20%]
C. Delivery of the research method to be adopted in the proposed project. [20%]
D. A conclusion providing an overall summary of the key points made and a summing up of what might hope to be
achieved through the proposed project. [10%]
A. Engaging design, use of graphics, images, colour and other design elements to attract the reader. [40%]
Word limits and penalties for assignments
The word count is to be declared on the front page of your assignment and the assignment cover sheet. The word count
does not include:
• Title and Contents page
• Reference list • Appendices • Appropriate tables, figures and illustrations
• Glossary • Bibliography • Quotes from interviews and
focus groups
Please note, in text citations [e.g. (Smith, 2011)] and direct secondary quotations [e.g. “dib-dab nonsense analysis” (Smith,
2011 p.123)] are included in the word count.
If the assignment is within +10% of the stated word limit no penalty will apply.
If the word limit of the individual report exceeds the +10% limit, 10% of the mark provisionally awarded to the assignment will
be deducted. For example: if the assignment is worth 70 marks but is above the word limit by more than 10%, a penalty of 7
marks will be imposed, giving a final mark of 63.
If the word count is falsified, students are reminded that under ARNA regulations this will be regarded as academic
misconduct.
Use of AI in assignment preparation:
Generative AI (GAI) should not be used for your poster or proposal – the use of GAI may be classed as Academic Misconduct.
After submission, assessments will be checked for AI use just as we check for plagiarism.